Graphic Design Portfolio
LeslieSarahDesigns, LLC
what kind of designer would I be if I didn’t create my own logo?
My logo started as just the brand mark - something to put on the back of my personal business cards when I got out of the Navy and suddenly had nothing to hand people who I spoke with.
The brand mark was inspired by my tattoo of a malin, a symbol meaning “you have to face setbacks to move forward,” which has become somewhat of my life story.
The letter mark for LeslieSarahDesigns was created later, as part of a final project for my Anatomy of Type class in my first semester at school. I wanted something that had movement to it to match the malin, but was a slab-serif that was easy to read from far away.
Right: Brand mark for LeslieSarahDesigns
Below: combination mark for LeslieSarahDesigns
Programs used: Adobe Illustrator, Procreate
Left: Holiday packaging
Materials Used: Ink Stamp, non-corrugated cardboard box, prefabricated present tag.
Right: Sign created as part of the final project of Anatomy of Type.
Materials: Plexiglass and Wood
