Graphic Design Portfolio

Leslie Sarah Designs

what kind of designer would I be if I didn’t create my own BrandinG?

I began with just a brand mark to put on the back of my personal business cards when I got out of the Navy and suddenly had nothing to hand people with whom I spoke.

Inspired by my tattoo of a malin, a symbol meaning “you have to face setbacks to move forward,” the brand mark represented both myself and my story as I pivoted careers from being a lawyer in the Navy, to doing graphic design.

The full logo for Leslie Sarah Designs was created later, as part of a final project for my Anatomy of Type class in my first semester at school. I wanted to create novel lettering for the branding which would have the same movement of the Malin and the brand mark, but was easy to read from further away.